Arc Blog

The Science Behind the Shot

Posted by Noah Basketball on Oct 4, 2016, 4:41:39 PM

With the tipoff of the 2016-2017 NBA season roughly one month away, the discussion about technology’s role in the game will continue. As teams focus more on the analytical aspects of winning and losing, some will argue that the emergence of technology-based strategies only work to take away from players’ natural abilities and fair competition.

While the potential of each player may have its limits, Noah believes that every athlete should have the resources needed to be the best player that he or she can be.  

At Noah Basketball, we have spent a number of years investigating the arc of outside shots and how arc affects shooting percentages. Our research includes numerous studies of ball flight, two scientifically controlled motor skills studies and thousands of Noah feedback sessions with players ranging from middle school to NBA professionals. We observed that most shots miss because they are either too short or too long. If a shooter cannot accurately control his or her arc, then the depth of the shot will also change. Since shooters at all levels have difficulty controlling arc, as a result, shot depth suffers and scoring percentages drop dramatically.

Noah Basketball created the only basketball shooting aid that correctly can measure the arc and depth of every shot taken while providing instant feedback to the shooter.

The company has now released Noahlytics, a vision technology that tracks all shots from anywhere on the court. Noahlytics measures even more data and has now been used to track over 2 million shots. Noah Voice then audibly announces entry angle, shot depth and left/right position of the ball. The instant feedback allows immediate adaptability and correction to the shot, building muscle memory and confidence within the shooter.

45 steep and 11 deep. These are the numbers that Noah has found to create the perfect shot arc and depth. NBA players including Dwayne Wade and Lebron James currently work to achieve this 45 degree arc with each shot. At Noah, we are excited to hear about and see the results of practice using Noahlytics during the upcoming basketball season.  

If you would like to schedule a free Noah shooting clinic at your team’s gym or to learn more about Noah Basketball and its products, you may fill out a contact form here, give us a call at 1-888-TRY-NOAH or email us at

Topics: sports technology, improve basketball shooting