Updates from the hoop and beyond

How Science Built the Best Shooter in the NBA Draft

By Robert O'Connell for the Wall Street Journal

Noah Basketball + Joe Gibbs Human Performance Institute

Noah Basketball and the Joe Gibbs Human Performance Institute partner to unlock the power of big data and biomechanics

The partnership will now provide a direct link to biomechanics data and shot-tracking analytics to provide players with a...

Noah As Sport Technology Award Finalists

Noah works day in and day out to enhance the game of basketball as we know it and build an analytical foundation for the future. It’s always special and humbling for us when we are recognized for our efforts amongst some of the leaders in sport and...

Now Used by 26 of 30 NBA Teams

Noah Basketball is now used by 26 out of the 30 NBA teams, making Noah Basketball one of the first sports technology companies to reach this level of penetration within the NBA. 

Florida Gulf Coast Using Noah

Florida Gulf Coast University men’s basketball team will begin utilizing the Noah Shooting System as part of its comprehensive analytics program.

The Art and Science of 45/11

In the basketball world we recognize the artistry of the game. When played the right way it flows seamlessly from one possession to the next. Basketball is smooth like jazz, it’s improvisational, free reign, and overall a truly beautiful experience....