Noah Nominated for SBJ's Best in Sports Technology

In January of this year, Noah Basketball learned of an opportunity to share our highlights from 2019 with a panel of judges from the Sports Business Journal in consideration for the Best in Sports Technology Award. Coming off an incredible year of innovation with the release of the Automatic Shooter ID and the Noahlytics partnership with the Pac-12 to broadcast Noah insights during conference games and the conference tournament, our team had a lot to celebrate.  While a lot of unfortunate events plagued this year, we were contacted in early June and happily accepted the nomination as a finalist.

We are joined by many great organizations in our category and across a number of others in the industry. A virtual ceremony will take place on September 30 to celebrate the industry successes of 2019 and announce the final award recipients.  As a part of the top finalists, in addition to the recognition during the ceremony, we will also be featured in this week’s edition of the Sports Business Journal, make sure to check it out! 

Though not a comprehensive list, here are a few of the achievements that led to our nomination for the 2019 Best in Sports Technology:

At the 2019 2019 MIT Sloan Sports Analytics Conference, Noah Basketball officially unveiled the Automatic Shooter ID technology with facial recognition. This added feature automatically tags every shot from live games, team workouts, or individual drills, by player and instantly uploads it to Noahlytics, Noah’s accompanying data service, for analysis. This eliminates the need for manually tracking each individual player’s shot. The program also records short videos of each shot, providing situational awareness on every attempt. Noah’s Automatic Shooter ID will track shots specific to each player, no matter where they are on the court without the need for additional wearables on players or technology in the ball.

In March of 2019, Noah Basketball and the Pac-12 Network reached a partnership to display the shot charts on air during conference games and the conference tournament. During these match-ups, broadcasters rely frequently on Noah’s 3D Shot Charts and Rim Maps to analyze player and team shooting performance during the games, ultimately enhancing the experience for at-home viewers as they learn more about players’ shots. These shot charts and rim maps are also featured in post-game shows to guide conversation and provide insight to viewers.  

The NBA leveraged a component of Noah technology to improve game operations. Noah’s sensors were used at the 2019 NBA Summer League to increase the accuracy and precision of timekeeping during crunch time, pinpointing the exact time a ball touches the rim and resetting the shot clock.

The three champions of 2019 - Virginia Cavaliers in the National Collegiate Men’s Basketball Championship, Toronto Raptors in the NBA Finals and Washington Mystics in the WNBA Finals - are all users of the Noah Basketball Shooting System. These teams saw improvement in shooting percentage and performance from individual players, leading them to success in their respective organization or league. Raptors head coach Nick Nurse stresses the importance of form shooting, and Noah Basketball’s technology ensures players are practicing the perfect shot consistently. 

About the Sports Business Awards:

Launched in 2008, the Sports Business Awards were established by Sports Business Journal and Sports Business Daily to celebrate the excellence in the business of sports. The 2020 nominees and winners are being recognized for the period of March 1, 2019- February 28, 2020. 

Click here to learn more about the Sports Business Awards, nominees and see a recap of last year’s ceremony.