The Pac-12 Conference has become the first NCAA conference to partner with Noah Basketball, and the first conference to use the technology for broadcast television. Noah Basketball's shot-tracking data will be featured in-game across Pac-12 Network's coverage.
Broadcasters will have the ability to dissect in-game analytics on every shot and display the information to fans watching at home. The conference will utilize the Noah Shooting System and Noahlytics data service in both of its 2019 men’s and women’s basketball tournaments. Having already tracked every shot of the women’s basketball tournament this past week from the MGM Grand Garden Arena in Las Vegas, every shot at the men’s basketball tournament from T-Mobile Arena this week will also be tracked.
“Noah Basketball is thrilled to partner with the Pac-12 Conference to provide our unique dataset and analytics during the tournaments,” said John Carter, CEO of Noah Basketball. “This partnership is the first of its kind for Noah and for a collegiate conference. The utilization of this data by the teams will provide them with information never available before. Additionally the partnership will equip broadcasters with more data to support their analysis of the game and provide an enhanced fan viewing experience.”
During the tournament, Pac-12 Networks will utilize Noah Basketball’s unique virtual shot chart data to generate graphics for the broadcasts. Participating teams will be provided access to the full Noahlytics data service, including shot charts, rim maps and specific shot measurements, at the end of each game to review the analytics and determine strengths and weaknesses as well as areas needed for improvement.
“With innovation consistently at the forefront of our universities, we are thrilled to work with the Noah Basketball team and provide their analytics software to our basketball programs,” said Jamie Zaninovich, deputy commissioner and chief operating officer of the Pac-12 Conference. “We look forward to utilizing this tool this week at our men’s basketball tournament."
The Noah Shooting System analyzes three specific measurements: arc of the ball, shot depth and shot left-right. The system also knows the location where each shot was taken, and if the shot was made or missed. Noah’s instant, verbal feedback while training allows players to correct their shot in real time, building the muscle memory needed for a perfect shot. Noah can also be used in games for automated virtual shot charts and rim maps, helping teams analyze exactly what is happening during the game. All data collected is stored online, allowing for quick review and immediate improvement opportunities for the specific areas needing the most work. A Stanford alumnus was a part of the initial product development team, and initial testing for the product was completed at Stanford.
Over a dozen NBA teams, the WNBA Champion Minnesota Lynx, and numerous college and high school teams use the Noah System. The product won the 2017 Startup Competition at the MIT Sloan Sports Analytics Conference.