Arc Blog

2018 Year in Review

Posted by Noah Basketball on Jan 24, 2019 10:53:04 AM

The year 2018 was a big year for technology and basketball. An artificial intelligence breakthrough in 2018 has made technology easier for everybody to use. Facial recognition made technologies like iPhones, and of course, the Noah Basketball Shooting System, even better. Becky Hammon became the first woman to interview for an NBA head coaching position. The Golden State Warriors won the NBA championship. UMBC became the first 16 seed to upset a No. 1 seed in the NCAA tournament. Loyola-Chicago reached the Final Four as an 11 seed.

In 2018, Noah Basketball made some leaps of our own. Here are a few of the year’s highlights:


At the 2018 Spalding HoopHall Classic, Noah tracks every shot and used in broadcast on ESPNU.



Rachel Marty, daughter of Noah Basketball Founder Alan Marty, publishes High-resolution Shot Capture Reveals Systematic Biases and an Improved Method for Shooter Evaluation. In her research, Marty demonstrates the importance of using high-resolution data capture from Noahlytics to gain important insights that previously went unnoticed by outdated anecdotal player assessment methods. Marty uses high-resolution shot data to construct a ten-dimension prediction model to better rank shooters according to their ability. As data is collected over several years, Marty foresees this model learning to predict potential future shooter ability in addition to current shooter ability.


Noah Basketball CEO John Carter meets with NBA Veteran Anthony Tolliver. Carter spent time watching Tolliver shoot and analyzing his data through Noah Basketball’s analytics service, Noahlytics.

Another Noah mention on ESPNU occurs during the WCC Women’s Championship game, a matchup between Gonzaga University and University of San Diego.

During the 2018 NCAA Tournament 14 of the 32 teams are Noah Users.

During the 2018 NIT Final Four, Noah is used in broadcast on ESPN. Noah is also used in broadcast on ESPN2 during the NIT Championship game.

Rachel Marty presents her research In the 2018 MIT Sloan Sports Conference.


Georgia Tech announces it will become the first Power 5 Team to use Noah in-game and sets the stage for the future of basketball analytics and shot-tracking.


Anthony Tolliver joins Noah Basketball’s board of directors after meeting with Carter in March and discovering the Noah Basketball Shooting System would have a profound impact on his shooting.


The latest Noah Spotlight from ESPN and ESPNU networks comes from the matchup between the now No. 2 University of Michigan Wolverines versus the No. 13 University of North Carolina Tarheels.


Noah Basketball evaluates that our shooting system tracked over 70 million shots during the course of 2018.

While 2018 was a successful year for Noah Basketball, our Noah team has our eyes set towards the future, focusing on how we can make the game of basketball and our shot-tracking technology even more advanced by the end of 2019.

Topics: track basketball shots, basketball shooting analytics, basketball shooting data, Sloan Sports Analytics, Sports analytics, Playoffs, Hoophall Classic, Hoophall, MIT, MIT Sloan, MIT Sloan Sports Analytics, Georgia Tech, Anthony Tolliver, TheNoahEffect, college basketball