Noah Basketball Announces Partnership with PGC Basketball
Noah Basketball, the leading technology in basketball shooting analytics and performance measurement, announced a new partnership with PGC Basketball, a player development organization that has trained athletes and coaches worldwide for more than three decades.
Noah Basketball is a data-service provider that uses machine learning and the latest computer-vision technology to provide real-time data and feedback to improve shooting accuracy for players at all levels. Using Noah’s patented ball-tracking technology, the Noah system captures the ball’s position to analyze each shot’s unique flight path. Data is compiled and displayed through easy-to-understand graphics and charts, including rim maps, within the Noahlytics platform. The system also provides live feedback on arc, depth, and left-right accuracy to help players correct their form and build the muscle memory required for a perfect shot. Noah’s shot-tracking technology is used by almost all NBA teams and countless NCAA teams, offering industry-leading performance data to players and coaches so teams can make informed, data-driven decisions.
PGC Basketball Camps (formerly Point Guard College) was founded in 1991 and established with the goal of addressing a gap in traditional basketball instruction, specifically, the lack of structured education around basketball decision-making, leadership, and game intelligence. At the time of its founding, most youth and high school training emphasized physical skills and drills, while overlooking the cognitive and leadership components required to succeed at higher levels of play.
Unlike traditional camps focused solely on athleticism or exposure, PGC programs are designed around teaching players to read the game, make better decisions under pressure, and contribute to winning in a variety of roles.
Noah Basketball was founded with a similar philosophy: that improvement begins with clarity and objective feedback. Noah’s technology tracks and analyzes every shot a player takes, measuring variables such as arc, depth, and left-right to provide data-driven insights into shooting efficiency and consistency.
The partnership between Noah and PGC reflects a shared belief that modern player development should combine teaching, technology, and intentional practice.
“PGC Basketball has built a reputation for developing smarter, more complete players,” said John Carter of Noah Basketball. “Their long-standing focus on decision-making and accountability aligns closely with Noah’s mission to bring transparency and objectivity to skill development.”
As part of the partnership, Noah and PGC will collaborate on initiatives designed to support athletes and coaches with clearer performance feedback and improved training methodologies. The organizations aim to help players better understand not only what to practice, but why specific habits and adjustments lead to improvement.
“At PGC, we’ve always believed that awareness precedes improvement,” said Mano Watsa of PGC Basketball. “Objective feedback helps accelerate learning and reinforces the principles we teach—both on and off the court.”
PGC Basketball continues to evolve its offerings to meet the needs of modern athletes and coaches, while maintaining its foundational emphasis on character, leadership, and basketball intelligence. Noah Basketball’s data-driven approach provides an additional layer of insight that complements PGC’s educational model.
Together, the two organizations aim to support a more intentional, informed, and sustainable approach to basketball development.