---
title: Alabama company that helped Golden State set NBA wins record, chase second straight title
description: Noah Basketball, headquartered in Athens, has developed a new three-dimensional system that tracks players' shots from anywhere on the basketball court
image: https://www.noahbasketball.com/hubfs/ALcompicture.jpg
---

# Alabama company that helped Golden State set NBA wins record, chase second straight title

[ Corbin Delaney ](https://www.noahbasketball.com/noah-news/author/corbin-delaney)

 Jun 20, 2016 3:58:18 PM

[Published by AL.com, 2016](http://www.al.com/sports/index.ssf/2016/06/meet_the_alabama_company_that.html)

By: Josh Bean

[Noah Basketball](https://www.noahbasketball.com/) CEO John Carter calls himself an evangelist.

For more than a decade, he's barnstormed the country, visiting high school gyms and NBA practice facilities, with a simple message: "Get the laws of physics in your favor, and you're going to make more shots."

Count NBA Finals runner-up Golden State Warriors as a believer.

 

Noah Basketball, headquartered in Athens, has developed a new three-dimensional system that tracks players' shots from anywhere on the basketball court. It provides a treasure trove of information, including each shot's trajectory, velocity, ball position in the rim and left/right positioning, as well as makes and misses.

The system – known as [Noahlytics](https://www.noahbasketball.com/noahlytics) – was used this season by four NBA teams, including the sharp-shooting Golden State Warriors and MVP Steph Curry.

The Warriors nearly won a second straight NBA championship Sunday, falling to Lebron James and the Cleveland Cavs in a decisive Game 7.

"If somebody is not hitting shots, you can get a workout in using Noah and try to figure out: Are they just having a bad week or is there something technically wrong with the shot?" said Warriors assistant general manager Kirk Labob in a press release about the system.

[Read More... ](http://www.al.com/sports/index.ssf/2016/06/meet_the_alabama_company_that.html)

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## Read On

### [SportTechie: "The Noah System Tells Shooters How to Improve Shooting"](https://www.noahbasketball.com/noah-news/sporttechie-the-noah-basketball-system-can-quantitatively-tell-shooters-how-to-improve-their-shot-in-real-time)

[Published by ](https://www.noahbasketball.com/noah-news/sporttechie-the-noah-basketball-system-can-quantitatively-tell-shooters-how-to-improve-their-shot-in-real-time)[SportTechie.com](http://www.sporttechie.com/2016/06/13/the-noah-basketball-system-can-quantitatively-tell-shooters-how-to-improve-their-shot-in-real-time/), 2016

### [Detroit News - Computer Helps OU Master Basketball Shots By Steve Stein - Detroit News **Oakland first Midwest university to purchase arc analyzing system.** ...](https://www.noahbasketball.com/noah-news/detroit-news-computer-helps-ou-master-basketball-shots)

### [Noah Basketball Launches NEW Community Website! Dear Noah Instant Customers,  The Noah Basketball Community website, along with the new version of...](https://www.noahbasketball.com/noah-news/noah-basketball-launches-new-community-website)

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