Alabama company that helped Golden State set NBA wins record, chase second straight title
By: Josh Bean
Noah Basketball CEO John Carter calls himself an evangelist.
For more than a decade, he's barnstormed the country, visiting high school gyms and NBA practice facilities, with a simple message: "Get the laws of physics in your favor, and you're going to make more shots."
Count NBA Finals runner-up Golden State Warriors as a believer.
Noah Basketball, headquartered in Athens, has developed a new three-dimensional system that tracks players' shots from anywhere on the basketball court. It provides a treasure trove of information, including each shot's trajectory, velocity, ball position in the rim and left/right positioning, as well as makes and misses.
The system – known as Noahlytics – was used this season by four NBA teams, including the sharp-shooting Golden State Warriors and MVP Steph Curry.
The Warriors nearly won a second straight NBA championship Sunday, falling to Lebron James and the Cleveland Cavs in a decisive Game 7.
"If somebody is not hitting shots, you can get a workout in using Noah and try to figure out: Are they just having a bad week or is there something technically wrong with the shot?" said Warriors assistant general manager Kirk Labob in a press release about the system.