Sports Illustrated: Clippers utilize Noahlytics Data Service to improve shooting

Written by: Mark J. Burns, Sports Illustrated, November 29, 2016

The Los Angeles Clippers are getting smarter with how they are tracking shots this season, recently partnering with Noah Basketball to help improve players’ shooting percentages.

Both of the team’s practice courts will be outfitted with Noahlytics Data Service, which was recently released in May. Computer-vision technology and various algorithms help determine where a shot originated, ball positioning, shot depth and entry angle, ultimately providing instant feedback for players on how to adjust their shot.

According to Clippers assistant coach John Welch, the “Noahlytics system is a huge technology breakthrough from a shooting standpoint.”

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