PGC x Noah: The Science of Shooting Meets the Art of the Game

At Noah Basketball, we understand the importance of metrics and data to develop the game.

We know that a 45-degree arc and 11 inches of depth maximizes your chance of scoring. We know the physics. We know the data. At Noah Basketball, our focus is on making that information accessible in a way that helps players and coaches improve with clarity and confidence.

We see performance data as a key. It gives athletes access to a deeper understanding of what leads to consistent results. But a key only matters if it’s used. Real improvement comes from turning that knowledge into action, stepping through the door and putting feedback into practice. Our role is to make that transition from insight to implementation as simple and clear as possible.

The belief that improvement happens when feedback is applied with intention and consistency, is what led us to partner with PGC Basketball. For over 30 years, PGC has helped players learn how to “Think the Game” at a deeper level. Their emphasis on teaching, reflection and application aligns with how we see player development.

Why Noah Basketball’s Partnership with PGC Makes Sense

• Shared Focus on Understanding the Game: PGC’s approach centers on decision-making and basketball IQ. Our technology supports that process by providing clear, objective feedback on shooting performance. When players understand what the numbers mean, they can make smarter adjustments.
• From Information to Application: Player development is most effective when knowledge turns into action. We provide measurable insight, such as arc and depth, and left-right while PGC creates an environment where players are encouraged to apply what they learn on the court.
• Precision as Habit: PGC emphasizes qualities like discipline, communication, and precision. Our role is to help quantify that precision. By measuring shooting consistency, we aim to give players and coaches practical feedback they can trust.
• Leadership and Playmaking: PGC trains athletes to lead. When you equip a leader with objective data like arc,depth, and left-right stats, they don’t just fix their own shot. They set the standard for the whole team.

The Link in Player Development

Mano Watsa, President of PGC, calls this partnership a "dream come true" for a reason.

"At PGC, we teach players to reject 'guessing' and embrace 'knowing.' We teach them to study the game. The Noah Backboard is the ultimate study tool—it removes the guesswork from shooting so players can focus on the habits that actually matter."

By combining Noah’s instant feedback with PGC’s rigorous mental training, we are creating a complete development ecosystem. You get the physics-based feedback of an NBA facility combined with the basketball IQ of a master coach.