Dave Royston
JustAgame Fieldhouse

It was just the other day when Dave Royston exited his office at JustAgame Fieldhouse and stepped onto one of the four basketball courts. There, his son Jade was practicing his free-throw shooting with the Noah Instant system.

Dave decided to rebound a few for his son. The first shot registered 46 degrees, the perfect arc for the 6-foot-1 Jade Royston. The second shot was again 46 degrees. So were the third, fourth, fifth, sixth, seventh and eighth shots. Needless to say, Jade made all eight shots.

"When we first got Noah, Jade saw positive results within a day," Dave said. "Now he's on it almost every day. He wants to beat his previous score and he wants to consistently reach the Master level."

Last year, Jade shot 83 percent from the line in his first college basketball season. His eventual goal?

"I want to be a 95 percent shooter," said Jade, who will sit out this season while recovering from right shoulder surgery. "I shot probably 50 sessions on Noah and made the Master I three times."

Jade said when Noah National Sales Manager Rick Turk visited for a free shooting clinic, it took only 10 shots for Jade to proclaim "I want one."

The Noah Instant is Noah Basketball's latest product. It mounts securely to any wall. It's always on and there's no setup. Noah Instant works with the MyNoah app for the iPhone and iPod Touch. The Noah Voice announces entry angles and distance. Noah Instant also employs the state-of-the-art Machine Vision Technology.

"I knew I would get addicted to shooting if I got a Noah," Jade said. "I understood what it is all about. It made complete basketball sense."

Jade is in a unique situation since his father owns one of the best basketball tournament facilities in the nation. JustAgame Fieldhouse is located in downtown Wisconsin Dells, Wisc., which dubs itself "The Waterpark Capital of the World."

Wisconsin Dells has a population of about 2,500, but on any given day during the summer, the city can be the host to 30,000 people. JustAgame Fieldhouse is a 35,000-square foot facility that specializes in basketball, volleyball, wrestling, gymnastics and trade shows. The four basketball courts can accommodate 1,000 fans and are made of maplewood floors. Each basketball court features two electronic scoreboards.

"It's just a great setup for coaches, players and fans," said Dave, who coached boys and girls basketball for 18 years. He was the girls head coach at Wisconsin Heights in 1975, which coincidently was the first year of girls basketball in the state.

The fieldhouse is within walking distance to many shops, restaurants, attractions and nightlife. Just recently, JustAgame hosted a three-day tournament that included 175 teams from all levels. The tournament was clearly a boost to the local economy.

"We're mainly a tournament facility," Dave said. "We hosted 52 basketball tournaments in 2009. The teams ranged from AAU, club, fourth grade to high school and NCAA Division III colleges. We're likely to exceed that total this year."

The facility also hosts a coaches clinic at the end of April. The main speakers this year were Greg Gard, men's basketball associate head coach at the University of Wisconsin and Lisa Stone, women's basketball head coach at the University of Wisconsin. And tucked within the clinic agenda was Rick Turk, who gave a Noah shooting clinic to the 125 coaches in attendance.

"My son just fell in love with Noah," Dave said. "I thought it over and decided to buy one. Now the Noah Instant is hanging on our gym wall. I see so much potential with this product that I decided to become a distributor."

That's right. Dave will have Noah on display during tournaments and can field questions from visiting coaches and players. On July 22, he hosted a free clinic for boys and girls in the community to use Noah. The event was a success.

"Arc is very important, but I think the biggest thing about Noah is that it's an incentive for kids to know what their score is and to keep trying to beat it," Dave said. "Noah gets kids into the gym, practicing their shot and inspiring them to become better."

Like his oldest son, Kyler, who shot 91 percent during one high school season. Kyler also saw the benefits of Noah despite already being an accomplished free-throw shooter.

"Oh, there's always room for improvement," said Kyler, who is senior at the University of Wisconsin and a team manager for Bo Ryan's squad. "I shot 91 percent, not 100 percent."

Jade won't be able to shoot for three months after his shoulder surgery. He said he will dread those days because he'll miss basketball so much.

"But the moment the doctor gives me the okay to play, I'm coming home from college to shoot on the Noah," Jade said. "I don't want to get any bad habits."