Noah Basketball wins at Sloan Sports Analytics Conference

Hundreds of professionals in the sports analytics industry gathered in Boston on March 3-4 at the 2017 Sloan Sports Analytics Conference. Noah was honored to win the five-minute pitch Start-up Competition in the Venture-Stage category.

Rachel Marty and Simon Lucy were also selected to present a research paper poster at the conference titled, A data-driven method for understanding and increasing 3-point shooting percentage, which won the 2017 Research Paper Poster Competition. The research analyzes six shooter factors from over 1.1 million three-point shots captured by the Noah Shooting System to quantitatively define high percentage shooting and shooter improvement.

“Noah Basketball was excited to be a part of the 2017 Startup Competition at the conference,” says Noah Basketball CEO John Carter. “It is an honor to receive this recognition from the top professionals in the sports data and analytics industry.”

Officially released to the public this past summer, the Noah Shooting System tracks players’ shots from anywhere on the basketball court, providing instant feedback on how the player should adapt. Using the latest computer-vision technology and proprietary algorithms, the system tracks important data points such as where the shot originated from, whether or not the shot scored, entry angle, shot depth and left-right position of the ball. All of the data is recorded and instantly available online through unique, interactive shot charts with the Noahlytics data service.

Mounted 13 feet above the rim, Noah captures the position of the ball 30 times per second, analyzes the trajectory and the ball position within the rim, allowing players to pinpoint how to increase their shooting percentages. Data is shared through its user-friendly cloud-based platform where it can be filtered by shot length, player name, court placement, makes and misses. This data, in combination with charts that integrate with Noah’s unique grading system, provides the exact details for what a player needs to do to improve his/her shooting.

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